Social Media Marketing Strategies Used by Owners of Small Retail Businesses
Implementing an effective social media marketing strategy campaign to engage customers and increase sales is a challenge for owners of small retail business owners The purpose of this multiple case study was to explore the social media marketing strategies owners of small retail businesses used to i...
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| Format: | Others |
| Language: | en |
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ScholarWorks
2019
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| Online Access: | https://scholarworks.waldenu.edu/dissertations/6989 https://scholarworks.waldenu.edu/cgi/viewcontent.cgi?article=8268&context=dissertations |