Strategies for Small Business Survival for Longer Than 5 Years

Small businesses play a key role in the health of the U.S. economy; however, approximately 50% of small businesses fail within the first 5 years of operation. The purpose of this multiple case study was to explore the strategies used by owners of small businesses to sustain their businesses for long...

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Bibliographic Details
Main Author: Gaskins, Tashani J
Format: Others
Language:en
Published: ScholarWorks 2019
Subjects:
Online Access:https://scholarworks.waldenu.edu/dissertations/7647
https://scholarworks.waldenu.edu/cgi/viewcontent.cgi?article=8919&context=dissertations