Building Long-Term Donor Relationships in Nonprofit Organizations Through Social Media
The purpose of this single case study was to explore the strategies that leaders of a nonprofit organization used to build long-term donor relationships through social media. Participants included a purposeful sample of 3 senior leaders of a small nonprofit organization in Southern California who de...
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| Format: | Others |
| Language: | en |
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ScholarWorks
2019
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| Online Access: | https://scholarworks.waldenu.edu/dissertations/7669 https://scholarworks.waldenu.edu/cgi/viewcontent.cgi?article=8941&context=dissertations |