Social Media Marketing Strategies of Wine Industry Small Business Leaders
Ineffective marketing strategies can negatively impact business competitive advantage. Small business owners who struggle to maintain a competitive advantage are at high risk of failure. Grounded in the technology acceptance model, the purpose of this multiple case study was to explore social media...
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| Format: | Others |
| Language: | en |
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ScholarWorks
2019
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| Online Access: | https://scholarworks.waldenu.edu/dissertations/7805 https://scholarworks.waldenu.edu/cgi/viewcontent.cgi?article=9078&context=dissertations |