Social Desirability and Environmental Valuation
Socially desirable responding (SDR) is an often-reported source of bias in survey interviews. It describes the tendency of a respondent to answer in a way that is socially desirable rather than to answer truthfully. This response bias also threatens the reliability and validity of survey-based envir...
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| Format: | eBook |
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Bern
Peter Lang International Academic Publishers
20120724
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| Online Access: | Get fulltext |