Persuasion in Public Discourse : Cognitive and functional perspectives (Volume 79)
This book approaches persuasion in public discourse as a rhetorical phenomenon that enables the persuader to appeal to the addressee's intellectual and emotional capacities in a competing public environment. The aim is to investigate persuasive strategies from the overlapping perspectives of co...
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| Format: | eBook |
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John Benjamins Publishing Company
2018
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| Online Access: | Get fulltext |