Firm Competitive Advantage Through Relationship Management : A Theory for Successful Sustainable Growth
Relationship management (RM) is an essential part of business, but its success as a business model can be hard to measure, with some firms embracing a model that is truly relationship-orientated, while others claim to be relationship-orientated but in fact prefer transactional short-term gain. This...
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| Format: | eBook |
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Springer Nature
2021
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| Online Access: | Get fulltext |