Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful
This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in charge of collecting suitable data; and guidance for data analysts...
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Bibliographic Details
Main Author: |
Leisch, Friedrich
(auth) |
Other Authors: |
Dolnicar, Sara
(auth),
Grün, Bettina
(auth) |
Format: | eBook
|
Published: |
Verlag der Österreichischen Akademie der Wissenschaften
2018
|
Subjects: |
Marktforschung, Marktsegmentierung, Marketing Mix, Taktisches Marketing, Strategisches Marketing, Deskriptive Analyse, Faktorenanalyse, Clusteranalyse, Datenstrukturanalyse, Marketing Planung, Computationale Statistik, Tourismusmarketing, Open Access
Market Research, Market Segmentation, Marketing Mix, Tactical Marketing, Strategic Marketing, Descriptive Analysis, Factor Analysis, Cluster Analysis, Data Structure Analysis, Marketing Planning, Target Market, Computational Statistics, Tourism Marketing, Open Access
|
Online Access: | Get fulltext
|