EXPLORING THE RELATIONSHIPS BETWEEN DEMAND ATTITUDES AND THE SUPPLY AMOUNT IN CONSUMER-DRIVEN SUPPLY CHAIN FOR FMCG

EXPLORING THE RELATIONSHIPS BETWEEN DEMAND ATTITUDES AND THE SUPPLY AMOUNT IN CONSUMER-DRIVEN SUPPLY CHAIN FOR FMCG

The development of the retail market in Ukraine and in the world requires the improvement of methods and models of effective interaction of supply and demand in the supply chain for the purchase of goods of daily demand. The article presents an integrated method for demand driven supply chain manage...

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Bibliographic Details
Main Authors: Chortok, Y. (Author), Galkin, A. (Author), Khvesyk, Y. (Author), Lysa, S. (Author), Scientific Letters of the University of Zilina, 22 (2), pp. 3-14. , https://doi.org/10.26552/com.C.2020.2.3-1 (Author), Tarasiuk, M. (Author), Yemchenko, I. (Author)
Format: Article
Language:English
Published: 4S go, s.r.o 2022
Subjects:
demand
end-consumers
FMCG
patterns
urban logistics
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