Does passion for wine matter? The effects of owner motivation on pricing and quality decisions in emerging US wine regions
Increasing the success rate of start-up wineries and fostering the wine–hospitality-tourism clusters in emerging wine regions with substantial entrepreneurial activities have attracted considerable attention among public and private stakeholders. Understanding entrepreneur's motivation to enter...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
John Wiley and Sons Inc
2019
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |