Promoting farmers market via information nudges and coupons: A randomized control trial
Farmers markets, an important direct-to-consumer market, have shown signs of declining sales since 2007. This trend has raised concern about their future viability, inciting stakeholders to consider new marketing and development approaches. Unfortunately, the literature on these approaches is largel...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
John Wiley and Sons Inc
2021
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |