Breaking niche sustainable products into the mainstream: Organic milk and free-range eggs
We contribute to the existing literature on factors influencing sustainable product consumption behavior by (a) employing actual supermarket sales data from over 300 outlets in England covering up to 18 million customers, and by (b) examining two products that can both be labeled as sustainable but...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
John Wiley and Sons Ltd
2018
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |