How Readability Shapes Social Media Engagement
We suggest that text readability plays an important role in driving consumer engagement on social media. Consistent with a processing fluency account, we find that easy-to-read posts are more liked, commented on, and shared on social media. We analyze over 4,000 Facebook posts from Humans of New Yor...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Wiley-Blackwell
2019
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |