Consumer microflow experiences
This research explores relatively short, low-intensity flow states, called microflow and demonstrates that they differ from their longer, more complex deepflow variants with regards to antecedents. As an advancement to flow theory, we demonstrate that the ideal condition to elicit microflow is when...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Wiley-Liss Inc.
2019
|
| Subjects: | |
| Online Access: | View Fulltext in Publisher |