Incumbent repositioning with decision biases
Research Summary: Incumbent firms often reposition themselves in response to entrants, but when doing so they incur repositioning costs. Incumbent repositioning costs and the associated decision biases have been identified in the economics, operations, and strategy literatures as critical aspects of...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
John Wiley and Sons Ltd
2019
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |