The Consumer Experience of Responsibilization: The Case of Panera Cares
In this paper, we explore the consumer experience of responsibilization, wherein consumers are tasked with addressing social issues via their consumption choices. We study an approach to responsibilization which we label conscious pricing. Conscious pricing asks consumers to place a price on moralit...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Springer Netherlands
2019
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |