Search and execution: examining the entrepreneurial cognitions behind the lean startup model
The lean startup model emerging from the Silicon Valley recently has become worldwide practice. In this model, search and execution are the two primary activities conducted by entrepreneurial firms. Search activities focus on learning and discovery, such as exploring new customer and market segments...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Springer New York LLC
2019
|
| Subjects: | |
| Online Access: | View Fulltext in Publisher |