Investigating social media as a firm’s signaling strategy through an IPO
Initial public offerings (IPOs) are a crucial step for entrepreneurial firms. Despite the growing popularity of social media among various audiences, including potential investors, limited studies have investigated how firms can utilize social media to attract financial capital during the IPO proces...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Springer New York LLC
2019
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |