Challenges and opportunities of new retail horizons in emerging markets: The case of a rising coffee culture in China
Economic growth and a rising middle class consumer base make emerging markets an attractive prospect for many international businesses. Changing patterns of retail in these countries present opportunities for business expansion that many are keen to capitalize on, but also present challenges for rea...
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| Format: | Article |
| Language: | English |
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Elsevier Ltd
2018
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |