Diffusion size and structural virality: The effects of message and network features on spreading health information on twitter
Relying on diffusion of innovation theory, this study examines the impacts of perceived message features and network characteristics on size (i.e., the number of retweets a message receives) and structural virality (i.e., quantified distinction between broadcast and viral diffusion) of information d...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier Ltd
2018
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |