When is personalized advertising crossing personal boundaries? How type of information, data sharing, and personalized pricing influence consumer perceptions of personalized advertising
We examine the boundary conditions of online personalized advertising by investigating when it is perceived as acceptable and when negative feelings predominate. We conducted a 4 (type of information) x 2 (sharing of information) x 3 (personalized pricing) scenario-based experiment among a represent...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier Ltd
2021
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |