The difference of ‘being diverse’: City branding and multiculturalism in the ‘Leicester Model’
This city profile on Leicester focuses on the representation of ethnical diversity in city branding. Through a historical approach, the paper discusses how the local authorities have taken advantage of the arrival of different migration flows into the city, in order to redefine its post-industrial i...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier Ltd
2018
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |