Viral ice buckets: A memetic perspective on the ALS Ice Bucket Challenge's diffusion
This paper presents an exploratory memetic perspective on the diffusion pattern of the ALS Ice Bucket Challenge. More precisely, the paper contributes to research on social learning, cultural evolution, and social contagion by shedding light on endogenous (meme-related) as well as exogenous (structu...
Main Authors: | , , , |
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Format: | Article |
Language: | English |
Published: |
Elsevier B.V.
2018
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Subjects: | |
Online Access: | View Fulltext in Publisher |