A new food label to aid farmland preservation programs: Evidence from a field experiment
An original preserved-farm (PF) label was invented to examine consumers’ interest in farmland preservation and willingness to pay (WTP) a premium for products from such farms. Using field experiments with watermelons, the new label was also compared with a local (LL) label which may capture some of...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier Ltd
2021
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |