A case for measuring negative willingness to pay for consumer goods
Negative willingness to pay (WTP) has received significant attention in the environmental economics literature but generally has been ignored by economists interested in measuring consumer preferences for food and beverages. Most consumer preference studies have focused solely on WTP measures and, i...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier Ltd
2021
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |