Global convergence of consumer spending: Conceptualization and propositions

The convergence versus divergence debate has persistently presented a puzzle in the scholarly literature. Forces of globalization created a wave of convergence. Yet, the recent worldwide events have changed the course of globalization, slowing its seemingly unavoidable forward direction. It is, ther...

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Bibliographic Details
Main Authors: Cavusgil, S.T (Author), Ozturk, A. (Author)
Format: Article
Language:English
Published: Elsevier Ltd 2019
Subjects:
Online Access:View Fulltext in Publisher