Global convergence of consumer spending: Conceptualization and propositions
The convergence versus divergence debate has persistently presented a puzzle in the scholarly literature. Forces of globalization created a wave of convergence. Yet, the recent worldwide events have changed the course of globalization, slowing its seemingly unavoidable forward direction. It is, ther...
Main Authors: | , |
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Format: | Article |
Language: | English |
Published: |
Elsevier Ltd
2019
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Subjects: | |
Online Access: | View Fulltext in Publisher |