Informative advertising in monopolistically competitive markets
Firms spend a half-trillion dollars advertising each year. To model and examine the welfare effects of advertising with heterogeneous goods Grossman and Shapiro (1984) model informative advertising in monopolistic competition find that informative advertising is socially excessive for large numbers...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier Inc.
2022
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |