Lean and green approach: An evaluation tool for new product development focused on small and medium enterprises
SMEs are crucial for economic health in both high and low-income economies worldwide. In Brazil, they are responsible for around 50% of the national GDP. However, SMEs face considerable barriers such as difficulties in financing international activity, identifying opportunities and making appropriat...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier B.V.
2018
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |