Lean and green approach: An evaluation tool for new product development focused on small and medium enterprises
SMEs are crucial for economic health in both high and low-income economies worldwide. In Brazil, they are responsible for around 50% of the national GDP. However, SMEs face considerable barriers such as difficulties in financing international activity, identifying opportunities and making appropriat...
Main Authors: | Guedes, B.T (Author), Oliveira, G.A (Author), Tan, K.H (Author) |
---|---|
Format: | Article |
Language: | English |
Published: |
Elsevier B.V.
2018
|
Subjects: | |
Online Access: | View Fulltext in Publisher |
Similar Items
-
Identifying and Ranking new product development critical factors based on marketing strategy case study Esfahan Steel Co.
by: Ehsan Dashtianeh, et al.
Published: (2021-05-01) -
INTEGRATED APPROACH TO MULTI-CRITERIA DECISION MAKING FOR SUSTAINABLE PRODUCT DEVELOPMENT
by: Tarun Soota
Published: (2014-12-01) -
A MCDM approach to assessing NPD problems
by: Puzović Sanja, et al.
Published: (2019-01-01) -
conceptual model for finding key factors for new product development evaluation
by: Rhys Williams, et al.
Published: (2021-02-01) -
Brainstorming the cryoplane layout by using the iterative AHP-QFD-AHP approach
by: Caglar Ucler
Published: (2018-03-01)