Impact of manufacturer and retailer's market pricing power on customer satisfaction incentives in supply chains
Many manufacturers are offering some form of supply chain incentives to motivate their retailers to increase customer satisfaction (CS). In this paper, we focus on the manufacturer's two main CS incentives for the retailer: customer satisfaction index bonus (CSI bonus) and customer satisfaction...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier B.V.
2018
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |