Consumer loyalty toward smartphone brands: The determining roles of deliberate inertia and cognitive lock-in
Research in commitment–trust perspective overlooks the effect of status quo bias on consumer brand loyalty. This study aims to integrate the bias including consumers’ deliberate inertia and cognitive lock-in with consumers’ trust and commitment in the perspective. We empirically analyze a research m...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier B.V.
2018
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |