Consumer perceptions of information helpfulness and determinants of purchase intention in online consumer reviews of services
Online consumer reviews offer an unprecedented amount of information for consumers to evaluate services before purchase. We use the dual process theory to investigate consumer perceptions about information helpfulness (IH) in electronic word-of-mouth (eWOM) contexts. Results highlight that popularit...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Elsevier B.V.
2018
|
| Subjects: | |
| Online Access: | View Fulltext in Publisher |