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| LEADER |
01748nam a2200289Ia 4500 |
| 001 |
10.1016-j.im.2018.04.010 |
| 008 |
220706s2018 CNT 000 0 und d |
| 020 |
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|a 03787206 (ISSN)
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| 245 |
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|a Consumer perceptions of information helpfulness and determinants of purchase intention in online consumer reviews of services
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| 260 |
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|b Elsevier B.V.
|c 2018
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| 856 |
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|z View Fulltext in Publisher
|u https://doi.org/10.1016/j.im.2018.04.010
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| 520 |
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|a Online consumer reviews offer an unprecedented amount of information for consumers to evaluate services before purchase. We use the dual process theory to investigate consumer perceptions about information helpfulness (IH) in electronic word-of-mouth (eWOM) contexts. Results highlight that popularity signals, two-sided reviews, and expert sources (but not source trustworthiness) are perceived as helpful by consumers to assess service quality and performance. Although two-sided reviews exercise a significant influence on perceived IH, their influence on purchase intention was indirectly mediated by IH. IH predicts purchase intention and partially mediates the relationship between popularity signals, source homophily, source expertise, and purchase intention. © 2018 Elsevier B.V.
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|a Dual process theory
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|a Dual-process theories
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|a Electronic commerce
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| 650 |
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|a Electronic word of mouth
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| 650 |
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|a Electronic word of mouths
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| 650 |
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|a Perceived information helpfulness
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| 650 |
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|a Purchase intention
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| 650 |
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|a Purchasing
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| 650 |
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|a Sales
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| 650 |
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4 |
|a Services
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| 700 |
1 |
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|a Filieri, R.
|e author
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1 |
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|a Lin, Z.
|e author
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|a McLeay, F.
|e author
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|a Tsui, B.
|e author
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| 773 |
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|t Information and Management
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