Innovation practices of B2B manufacturers and service providers: Are they really different?
Service innovation is of critical importance for western economies. But, in sharp contrast with product innovation, the service innovation literature is fragmented and it is not clear to what extent B2B service innovation differs from B2B product innovation. This article contributes to this ongoing...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier Inc.
2018
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| Online Access: | View Fulltext in Publisher |