The Impact of Adding Online-to-Offline Service Platform Channels on Firms' Offline and Total Sales and Profits
Online-to-offline service platform (O2OSP) channels offer innovative means for customers to order local, daily services online (via apps) and have them delivered almost instantly offline. By comparing the business models underlying O2OSP, traditional online and offline, and platform-based e-commerce...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier Inc.
2019
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |