Adding Voice to the Omnichannel and How that Affects Brand Trust
Consumers can use alternative methods to interact with or access a brand through their mobile devices. They can type a response using a touchscreen keyboard (touch interaction) or use voice response while holding a mobile device (combined voice and touch interaction). In this study, we look at the i...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Elsevier Inc.
2019
|
| Subjects: | |
| Online Access: | View Fulltext in Publisher |