Marketing and supply chain coordination and intelligence quality: A product innovation performance perspective
Based on a sample of 148 Swedish firms, this study investigates the complementary relationships between internal and external coordination and external intelligence quality to explain product innovation performance. The results show that, with increasing manufacturing-marketing coordination, higher...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier Inc.
2019
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |