The presence of copycat private labels in a product set increases consumers’ choice ease when shopping with an abstract mindset
This research demonstrates how the presence of copycat private labels (CCPLs) on retail shelves can positively affect consumers’ shopping experience. Adopting a construal level theoretical perspective, Experiment 1 shows that when consumers shop with an abstract mindset, the presence (vs. absence) o...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Elsevier Inc.
2019
|
| Subjects: | |
| Online Access: | View Fulltext in Publisher |