From the black box to the glass box: Using unsupervised and supervised learning processes to predict user engagement for the airline companies
Firms collect an enormous amount of user generated content (UGC), such as social media posts, to analyze consumers’ unfiltered opinions regarding brands and firms. A challenge in analyzing unstructured UGC is the lack of analytic frame. By adopting both unsupervised and supervised learning processes...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier B.V.
2023
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| Subjects: | |
| Online Access: | View Fulltext in Publisher View in Scopus |