Attainment versus maintenance goals: Perceived difficulty and impact on goal choice
We argue that individuals monitor and evaluate attainment and maintenance goals differently. Attainment goals feature a salient current-end state discrepancy that is processed more than the corresponding match for maintenance goals. For maintenance goals, for which a salient discrepancy is absent, c...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Academic Press Inc.
2018
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |