New Business Set Up for Branding Strategies on Social Media - Instagram
This study focuses on branding of home-based businesses that were set up on Instagram. With the advent of smartphone, Instagram as a Social Networking Site has been gaining popularity and the medium of choice for aspiring business owners. However there has been little research done regarding the bus...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2015
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| Subjects: | |
| Online Access: | View Fulltext in Publisher View in Scopus |