Seeking sincerity, finding forgiveness: YouTube apologies as image repair
Social media have become important communication tools for organizations and public figures, particularly in times of crisis. Public figures are frequently advised to use social media platforms to apologize to publics, and their apologies are often posted by news outlets or individual social media u...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Elsevier Ltd
2018
|
| Subjects: | |
| Online Access: | View Fulltext in Publisher |