Public relations and the rise of hypermodern values: Exploring the profession in Europe
This article raises the question of whether European public relations (PR) and communications professionals perceive a cultural transformation in the direction of hypermodernity, and if so, attempts to assess how this influences their organizations and their work. Questions were asked in the Europea...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier Ltd
2018
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |