A content analysis of airline mission statements: Changing trends and contemporary components
Mission statements have an important bearing on business and in the airline industry such statements inform and connect international and heterogeneous stakeholders. While research was conducted on airline mission statements over a decade ago, the industry has since been transformed with the rise of...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Elsevier B.V.
2018
|
| Subjects: | |
| Online Access: | View Fulltext in Publisher |