Business analytics meets artificial intelligence: Assessing the demand effects of discounts on Swiss train tickets
We assess the demand effects of discounts on train tickets issued by the Swiss Federal Railways, the so-called ‘supersaver tickets’, based on machine learning, a subfield of artificial intelligence. Considering a survey-based sample of buyers of supersaver tickets, we use causal machine learning to...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Elsevier Ltd
2022
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |