Sounds Better? Potential Implications of Obscure American Viticultural Areas to Consumers
The American Viticultural Area (AVA) allows designated wine regions to be created, marketed, and protected. But many of the now 248 AVAs may be meaningless to consumers. Are AVAs thus meritless? Can AVAs affect consumers despite low recognition? A choice experiment examines three appellations that a...
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| Format: | Article |
| Language: | English |
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Cambridge University Press
2021
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| Online Access: | View Fulltext in Publisher |