Market Segmentation and Dynamic Analysis of Sparkling Wine Purchases in Italy
The Italian market of sparkling wines increases as volume and assortment (such as brands, appellations, typologies) mainly because of sparkling Prosecco consumption. We investigate the repeated purchase behavior of sparkling wines in two years within the supermarket channel through scanner data coll...
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| Format: | Article |
| Language: | English |
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Cambridge University Press
2021
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |