Preliminary Evidence on the Somatic Marker Hypothesis Applied to Investment Choices
The somatic marker hypothesis is one of the more dominant physiological models of human decision-making and yet is seldom applied to decision-making in financial investment scenarios. This study provides preliminary evidence about the application of the somatic marker hypothesis in investment choice...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
American Psychological Association Inc.
2018
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |