Living near the edge: How extreme outcomes and their neighbors drive risky choice
Extreme stimuli are often more salient in perception and memory than moderate stimuli. In risky choice, when people learn the odds and outcomes from experience, the extreme outcomes (best and worst) also stand out. This additional salience leads to more risk-seeking for relative gains than for relat...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
American Psychological Association Inc.
2018
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |